The Context
This case study documents the creation of Proven, a collective for experienced insurance operators, from initial concept to live website (proven.work) in 13 days.
It illustrates effective human-AI collaboration patterns, demonstrating how an experienced executive used AI as a thinking partner, synthesis engine, and implementation accelerator while retaining full ownership of vision, relationships, and decisions.
Jay couldn't have built the website in 90 minutes without Claude. Claude couldn't have conceived Proven without Jay's relationships, expertise, and vision.
What You'll Learn
1
Capture, Don't Create
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2
Iterate Asynchronously
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3
Ship Before It's Ready
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4
Iterate in Real-Time
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5
Know Your Roles
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Get the complete timeline, partnership model breakdown, and lessons for executive AI coaching.
+ Full timeline with timestamps
+ Partnership model tables
+ Downloadable PDF
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