The Context
A pre-launch marketplace was preparing to enter a crowded market with a privacy-focused differentiation story. The founders understood something that most competitors hadn't yet grasped: the way consumers research purchases is shifting.
Traditional SEO still matters, but a growing percentage of consumers, particularly for research-heavy decisions, are starting with AI assistants rather than search engines. They're asking ChatGPT, Claude, or Perplexity questions like "What are my options for X?" or "What's the most privacy-friendly way to do Y?"
"We're not optimizing for algorithms. We're optimizing for AI comprehension: content structured so that language models can understand, validate, and reference it when users ask relevant questions."
The Protocol You'll Learn
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